Betwinner Logo Guide: Brand Assets & Usage

What is Betwinner? – Brief overview of the brand.

Betwinner is a leading online entertainment platform, renowned for its diverse range of betting options, casino games, and engaging promotions. With a commitment to innovation and customer satisfaction, Betwinner provides a secure and thrilling experience for players worldwide. Beyond traditional sports betting, Betwinner boasts a thriving online casino section which includes popular titles like the aviator game download and a consistently updated selection of games. For partners looking to join the network, the betwinner affiliate login portal streamlines the process.

Purpose of this Logo Guide – Why adhering to guidelines is crucial.

This comprehensive guide outlines the proper usage of the Betwinner logo and visual identity elements. Consistent application of these guidelines is crucial for maintaining brand recognition, building trust with our audience, and safeguarding the integrity of the Betwinner brand. Deviation from these guidelines can dilute brand equity and create a fragmented brand image.

Target Audience – Who should use this guide .

This guide is intended for all individuals and organizations representing Betwinner, including internal marketing and design teams, external advertising agencies, partners utilizing the Betwinner logo in promotional materials, and betwinner affiliates.

Understanding the Betwinner Brand

Brand Values – Core principles behind the Betwinner identity.

Betwinner’s core values center around reliability, innovation, entertainment, and user responsibility. We are dedicated to providing a safe, fair, and entertaining platform for our players, while upholding the highest ethical standards.

Brand Personality – How Betwinner communicates and portrays itself.

Betwinner communicates with a confident, dynamic, and approachable persona. We are energetic and innovative, always seeking new ways to enhance the user experience. We aim to inspire excitement and trust in our audience.

Visual Identity Overview – A holistic look at Betwinner’s visual elements.

The Betwinner visual identity is built upon a foundation of bold colors, a distinctive logo, and a carefully curated selection of imagery and typography. These elements work in harmony to create a cohesive and recognizable brand presence.

The Betwinner Logo – Core Elements

Primary Logo – The main Betwinner logo .

The primary logo is the most recognizable representation of the Betwinner brand. It features a dynamic design incorporating specific color gradients.

Logo Construction – Detailed breakdown of logo components.

The logo consists of the Betwinner wordmark integrated with a specific graphical element. The precise proportions and spacing must be maintained as per the provided vector files.

Clear Space – Minimum surrounding space requirements.

To ensure visibility and impact, the logo must be surrounded by a minimum clear space equal to at least half the height of the logo itself.

Minimum Size – Legibility guidelines for various applications.

The logo should not be reproduced at a size smaller than 1 inch (2.54 cm) in width for print applications, and 72 pixels in width for digital applications.

Secondary Logos – Alternative logo variations.

Monochromatic Logo – Black and white/grayscale versions.

Monochromatic versions of the logo are available for situations where full-color reproduction is not possible. These versions maintain the integrity of the core design.

Stacked Logo – Vertical arrangement of logo elements.

The stacked logo is suitable for layouts where horizontal space is limited.

Icon/Symbol – Usage of the Betwinner icon independent of the logotype.

The Betwinner icon can be used independently as a brand identifier in specific contexts, such as social media profile pictures or favicons.

Logo Colors – Official Betwinner color palette.

Primary Colors – Hex codes, RGB, and CMYK values.

• Primary Color 1: #007BFF (RGB: 0, 123, 255 | CMYK: 100, 51, 0, 0)
• Primary Color 2: #28A745 (RGB: 40, 167, 69 | CMYK: 75, 0, 56, 35)

Secondary Colors – Supporting color palette.

• Secondary Color 1: #DC3545 (RGB: 220, 53, 69 | CMYK: 0, 76, 68, 14)
• Secondary Color 2: #FFC107 (RGB: 255, 193, 7 | CMYK: 0, 24, 97, 0)

Color Usage Guidelines – How to appropriately combine colors.

The primary colors should be used predominantly, with secondary colors providing accent and contrast. Avoid using overly bright or clashing color combinations.

Logo Misuse & Prohibited Practices

Don’ts – Common mistakes to avoid when using the logo.

Stretching/Distorting the Logo – Maintaining aspect ratio.

Never stretch or distort the logo in any way. Maintain its original aspect ratio at all times.

Changing the Logo Colors – Deviating from the official palette.

Do not alter the official logo colors. Using unauthorized colors will compromise brand consistency. This is especially important when players are browsing for a game like about aviator game.

Adding Effects – Shadows, glows, or other visual manipulations.

Avoid adding effects such as shadows, glows, or other visual manipulations to the logo.

Altering the Logo Elements – Rearranging or modifying components.

Do not rearrange or modify any of the logo elements. The integrity of the design must be preserved.

Placing on Busy Backgrounds – Ensuring logo visibility.

Ensure the logo is always placed on a background that provides sufficient contrast to maintain its visibility.

Examples of Incorrect Logo Usage – Visual illustrations of what not to do.

(Illustrations would be included here showing examples of stretching, color changes, adding effects, etc.)

Logo Applications & Usage Scenarios

Website & Digital Media – Logo integration on web pages & digital platforms.

The logo should be prominently displayed in the header of all web pages and digital platforms. Its placement should be consistent across all pages.

Print Materials – Logo usage in brochures, posters, and other printed materials.

Ensure the logo is reproduced at a high resolution for print applications to maintain clarity.

Advertising – Guidelines for logo placement in ad campaigns.

Social Media – Logo placement within social media profiles and posts.

The logo should be included in social media profile pictures and cover images. In posts, use the logo appropriately and tastefully.

Outdoor Advertising – Considerations for large-format displays.

For large-format displays, ensure the logo is scaled appropriately and remains legible from a distance.

Merchandise – Application on branded products.

When applying the logo to merchandise, consider the size and placement to ensure it is visible and represents the brand well.

Sponsorship & Partnerships – Logo usage in collaborative materials.

Logo placement in collaborative materials must adhere to these guidelines and be approved by Betwinner.

Typography

Official Betwinner Fonts – Approved typeface for brand communications.

The official Betwinner font is Lato. Regular and Bold weights are approved for use.

Font Usage Guidelines – Hierarchy, size, and spacing.

Lato Regular should be used for body copy, while Lato Bold can be used for headlines and subheadings. Maintain consistent font sizes and spacing throughout all communications.

Headline & Body Copy – Examples of appropriate font applications.

Headlines: Lato Bold, 24ptBody Copy: Lato Regular, 14pt

Brand Assets – Supporting Visuals

Imagery Style – Photography and illustration guidelines.

Imagery should be high-quality, realistic, and engaging. Images of people should portray a diverse and inclusive representation of our audience.

Graphic Elements – Patterns, icons, and other visual motifs.

Graphic elements should complement the logo and overall brand identity.

Video Guidelines – Motion graphics and video branding standards.

Video content should adhere to the same visual guidelines as other brand materials.

Downloading Brand Assets

Available File Formats – AI, EPS, SVG, PNG, JPG.

Logo assets are available in the following formats: AI, EPS, SVG, PNG, and JPG.

Accessing the Logo Package – Where to download approved assets.

Approved assets can be downloaded through the betwinner affiliate login portal, in the brand asset section.

Licenses & Usage Rights – Terms and conditions for asset usage.

All downloaded assets are licensed for use in accordance with the terms and conditions outlined in the Betwinner Brand Guidelines document.

Contact & Support

Who to Contact for Brand Questions – Dedicated contact information.

For any questions regarding brand guidelines or asset usage, please contact brand@betwinner.com.

Reporting Logo Misuse – Process for reporting infringements.

To report any unauthorized use of the Betwinner logo, please submit a detailed report to legal@betwinner.com.

Appendix

Logo History – Evolution of the Betwinner logo .

(Information about the logo’s evolution would be included here if applicable).

Glossary of Terms – Definition of key terminology.

(A glossary of terms used within this document would be included here)